The Rose

Project Location: 1920 Portland Ave. S., Minneapolis, MN 55404
Nominated by: Aeon

Located in the Ventura Village neighborhood, the Rose is an ultra-sustainable property providing 90 apartment homes for people with a range of incomes; with units designated for formerly homeless people to market rate apartments. The Rose is the only property in Minnesota involved in the Obama Administration’s Better Building Challenge (for which we committed to cut our energy use by 20% in 10 years) and the only affordable multifamily project registered in the Living Building Challenge TM (the most advanced measure of sustainability in the built environment today). Aeon used the Living Building Challenge TM as inspiration to create a green, cost-efficient, and equitable property that is providing others with a blueprint to achieve the next level of sustainability.

The Rose’s location takes maximum advantage of its proximity to downtown Minneapolis jobs by connecting one of the city’s lowest income neighborhoods to services and transit. The goal was to transform the blighted, contaminated site into a place of refuge. The result is 33% green space, fully-accessible, tree-lined walkways, and gathering spaces that serve as buffers to streets. A band of rain gardens infiltrate 90% of rainwater collected on the roof and site and feed it into cisterns for reuse in the 4,500 square foot community garden. Transportation options include electric vehicle recharging platform, easy city access via bike, bus, or car, and quick connections to light rail. In addition, the project includes a resident-focused sustainable living pilot program to provide a platform for education, engagement, and leadership around sustainable living practices.

The Rose is now a learning laboratory, followed by interested stakeholders nationwide. We ensured a strong, ongoing platform for mentoring and sharing of information with interested stakeholders, policy makers, and regulatory officials. This effort was led by a team comprised of a national cross-section of industry leaders who identified the best methods for sharing sustainability practices, high-performance information, and replicable solutions. Because a similar project has never before been attempted, The Rose has provided both the affordable housing community and the environmental community with invaluable, innovative information to advance both fields.

Project Financing

  • Private Capital/Equity
  • Loans
  • State Funding
  • Regional Funding
  • Local/County Funding
  • Hennepin County Environmental Response Fund
  • Hennepin County Transit Oriented Development
  • Other

Project Partners

  • Aeon
  • Hope Community
  • University of Minnesota’s Center for Sustainable Building Research
  • MSR Design
  • Weis Builders
  • Braun lntertec
  • The Javelin Group
  • Loucks

More info:­ overview/